Influencer marketing involves the use of certain individuals or groups of people to influence the marketing and purchase decisions of the audience. For ages, companies have been using celebrities and famous people to promote their brand. From television advertisements to banners and posters, all forms of media were used to create an awareness of the brand through the celebrity. Influence marketing is now going viral even in the online business world.
E-commerce companies are making use of this marketing technique in many ways. Brands like Amazon, JustDial, Myntra, and more are bringing in celebrities to promote their online stores. The ads and promos generally revolve around sales, discounts, and other offers provided by these virtual platforms. Internet-based companies are not just using influencer marketing on traditional platforms such as television and magazines. They are actively using social media platforms to promote their businesses. The celebrities become the face of the business and their tweets and updates become a part of the brand promotional strategy.
Happy customers and clients are also used to influence the audience. Businesses are calling upon their satisfied customers to give testimonials and reviews. Matrimony sites and online stores are making use of such influencers for brand promotion.
Brands are influencing customers into making particular purchase decisions in other ways. Fashion-based online stores offer fashion suggestions and tips, encouraging customers to shop the particular style on their store. They also promote certain trends in the fashion industry, while directing the potential customer to those web pages.
The beauty industry also uses influencer marketing for brand promotion. A market research shows that 49% of all clothes and accessories buying decisions are influenced. Businesses capitalize on this concept to reach out to a large audience. If you use the right methods to advocate your beauty product, then you can woe many people in the audience and convert them into loyal customers. This will give you better returns in the long run.
Influencer marketing doesn’t involve creation of random ads or social media updates. It involves a lot of research and market analysis. So, if you want to promote your brand through influencer marketing, make sure you find the right experts in the market to do it for you.