You probably have heard a lot about Google’s “mobile first index”, and its effect on search engine rankings. Many businesses are working fast towards optimizing their mobile websites and applications in the race for the search engine rankings. One concept that has stood out in mobile-based digital marketing technique is the “click to call” concept. If you haven’t tried it, then it’s high time you integrate this concept into your digital marketing practices.
So, what’s click to call? It’s a link, button, or a phone number prominently displayed on your mobile website. When the user wants to know more information about the service or wants to buy a product, he/she simply clicks on the link/button. This action can lead to two responses. One – a call is automatically placed from the user’s smartphone to the business customer executive. The other response will be to send a text to the company’s customer care center. The executive immediately calls the user to give the relevant information. Market research shoes that nearly 42% of smartphone users use this option to get more details regarding a service or a product. Plus, the average length of each call is around 6 minutes. These stats show that this marketing technique is indeed working and giving valuable leads to the companies.
The click to call action button can be used in various formats and pages. Some of the popular types are landing page, paid ads, Mobile application, and Google AdWords Click to call option.
There are many advantages in using the click to call button. The first benefit is that you get good convertible leads from the calls. The second advantage is that you will be able to get better customer insights. Plus, you can interact with the customer and ensure that they have a good buying experience.
If you are planning to optimize your mobile website, then you should definitely thinking of adding the call to click button.